Fast-rising Afrobeats singer, Olivetheboy has inked a deal with Sony’s Columbia Records through subsidiary, Bu Vision Ent.
The musician joins an impressive list of African icons to have signed with Sony Music, including D’Banj, Davido, Wizkid, and the decorated legend Angelique Kidjo.
The monumental partnership was led by Bu Vision founder and Columbia’s Executive Vice President Bu Thiam.
Olivetheboy first came to the attention of Sony/Columbia Records through Bu Vision in May 2023 following the release of his international hit single, Goodsin.
Olivetheboy’s deal with Sony/Columbia, the second major music label in the world, is truly revolutionary.
It is only the second time the label has poached from the Ghanaian market, having first signed Gyakie in 2021.
Apart from cementing Olivetheboy as one of Africa’s foremost talents, the feat continues Ghana’s rapid upward trajectory on the global music map.
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