October 2, 2023


Discovering to Inform

‘Don’t be in a rush to sign deals’ – Yemi Alade advises African musicians

1 min read

Nigerian star Yemi Alade who recently signed a two-album deal with Universal Music France, has advised fellow African musicians not to be in a rush to sign deals.

Talking to DJ Edu on BBC’s This Is Africa programme, she advised other African musicians to hold their nerve and have confidence.

“Anyone and everyone out there shouldn’t be in a rush to sign deals just because,

I think the world is coming to Africa, our quality is increasing, especially musically and video wise.

I’m happy that myself and even you (DJ Edu) definitely have been the pioneers of the movement, holding the torch for African music and Afrobeats round the world, she said.

Yemi added that, “the world is now listening and watching and trying to be part of this… and they are welcome, because that’s what we are here for!”

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